This exhaustive and hilarious post made us thankful to have "memeable" and "cash me ousside" in our style guide. (We did have to make a ruling on the spelling of "Evanescaissance" though.)

via @katienotopoulos @juliareinstein @broderick

The 100 Memes That Defined The 2010s

From planking to VSCO girls.

www.buzzfeednews.com

Indulging in a self care filled festive season this year and choosing a hot bath over a busy bar. Click to read my top products for a cosy winter and shop presents for all the people on your list https://frontroe.co/2t2Fze7

Us at the beginning of the decade: Hmm, maybe we could lowercase "Internet"?

us at the end of the decade: all capitalization is meaningless unless you're entering a password

Thinking about how Baby Yoda's name is actually "the Child" but we've all collectively renamed him, and usage is really what matters at the end of the day, right?

Does the fact that it’s sleeting outside mean it’s ok to shop Black Friday sales online inside?
Full shopping carts at Carbon38, @SprucewoodTack, @BobbiBrown, @Nordstrom, @sezane, @asmarequestrian & @SSENSE so far...

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